Unlocking Impactful User Insights for Education Startup
The Project
Grafted (formally Fabriq) is revolutionizing the way that students explore careers through the lens of alumni. Through their recent partnership with Liberty University, Grafted was looking to validate and gather insight into the user base of the Liberty Business Community App through the perspective of a student.
Duration: 5 weeks
Methods: Surveys & In-Person Interviews
Our Approach
We conducted 15 interviews with 3 different cohorts of students that focused on identifying issues & gathering qualitative feedback. In summary, the goal of this project was to:
Serve as a balanced student user perspective with a product mindset
Accelerate Grafted’s Feature Prioritization
Gather “on the ground” feedback and insights from peer user groups
Outcome
A deeper understanding of the Goals, Motivations, and Frustrations of users
Validated assumptions and deeply held convictions - influencing roadmap.